Turn conversations into falsifiable demand bets.
Interview evidence, buyer language, riskiest assumption, offer test, decision threshold, and next experiment.
The founder speaks to buyers and distinguishes stated interest from paid behavior.
Plan my stackROLE DOSSIER / VALIDATE × SELL × BUILD × CONTROL
See plan cost, the Lean route, and the human gate for every stage.
PURCHASE SIZE / ROLE TEAM
1 operatorPer-member plans scale with the team; account, site, usage, and one-time plans stay fixed until checkout.
VALIDATE × SELL × BUILD × CONTROL
Solo founders test demand, manage the early pipeline, ship the product, approve releases, and review the books.
MEMBERSHIP ROUTE / 6
PLAN DELTA / PROFESSIONAL → LEAN
| Tool | Professional | Decision | Lean | Monthly delta |
|---|---|---|---|---|
| ChatGPT | Plus$20/mo | Keep plan | Plus$20/mo | No change |
| HubSpot | Starter Customer Platform$20/mo | Change plan | Free CRM$0/mo | Save $20 |
| QuickBooks | Simple Start$38/mo | Keep plan | Simple Start$38/mo | No change |
| Linear | Basic$10/mo | Change plan | Free$0/mo | Save $10 |
| Vercel | Pro$20/mo | Keep plan | Pro$20/mo | No change |
| GitHub | Team$4/mo | Change plan | Free$0/mo | Save $4 |
FRONTIER WORKFLOW / HUMAN IN LOOP
Interview evidence, buyer language, riskiest assumption, offer test, decision threshold, and next experiment.
The founder speaks to buyers and distinguishes stated interest from paid behavior.
Qualified contacts, researched outreach, stage criteria, follow-ups, objections, and a visible pipeline.
Approve targeting and outbound messages; require evidence for each claimed relationship.
Acceptance criteria, focused branch, passing checks, preview proof, deployment record, and rollback route.
A named human reviews code, customer data boundaries, billing behavior, and production promotion.
Support themes, lost-deal reasons, request links, account follow-ups, and the next prioritized product bet.
Escalate uncertain or sensitive conversations to a person with full context.
Categorized transactions, reconciled accounts, cash view, exceptions, invoices, and a monthly decision note.
The founder or accountant approves exceptions, taxes, payroll, and cash commitments.
RESEARCH SIGNALS / OFFICIAL SOURCES
HubSpot’s Prospecting Agent can research contacts and execute outreach strategies through manual enrollment or explicit rulesets.
knowledge.hubspot.com02QuickBooks describes Intuit AI as surfacing insights and acting with permission while keeping the business owner in control.
quickbooks.intuit.com03Linear keeps an agent’s work in a delegated activity thread while the human remains the primary issue owner.
linear.app