ATLAS / 007 / TOOL PROFILE
Semrush
SEO & AI Visibility
For SEO and search visibility.
A search-intelligence platform for keyword research, competitor analysis, technical audits, rank tracking, and AI-answer visibility.
- Best for
- SEO programs · Competitive search research
- From
- SEO Toolkit Pro $117.33/mo billed yearly
- Platforms
- Web
PRODUCT OVERVIEW
Semrush in the workflow.
A search-intelligence platform for keyword research, competitor analysis, technical audits, rank tracking, and AI-answer visibility.
WORKS WELL FOR
- SEO programs
- Competitive search research
- AI visibility tracking
CHECK BEFORE CHOOSING
- High entry price
- Annual plans are billed upfront
- Usage and additional-user limits vary by toolkit
ROLE CONTEXT / REVIEWED ROUTES
Continue with the role decision
Open a role dossier when this tool owns a concrete workflow boundary in the work you are planning.
Semrush owns search-demand and competitor evidence that a product marketer uses to test positioning before committing launch messages and distribution.
Open the reviewed routePRODUCT DETAILS
Product images and feature notes.
Plans and prices.
Checked 2026-07-30. Confirm regional price, taxes, billing, and seat terms before purchase.
Report a price or product changeSEO Toolkit · Pro
Tool Atlas plan$117.33per month
$1,407.96 billed yearly; one base user
- SEO and AI-search intelligence
- Cited research
- Billing model
- Per account
- Price region
- Official public price · checkout market not guaranteed
Semrush One · Starter
$165.17per month
$1,982.04 billed yearly; SEO plus AI Visibility
- SEO and AI-search intelligence
- Cited research
- AI ideation
- Billing model
- Per account
- Price region
- Official public price · checkout market not guaranteed
CHOOSE SEMRUSH WHEN
- Deep search datasets
- Technical and competitor research
- SEO plus AI-visibility workflows
CHECK BEFORE CHOOSING
- High entry price
- Annual plans are billed upfront
- Usage and additional-user limits vary by toolkit
ALTERNATIVES