ATLAS / 007 / TOOL PROFILE
Buffer
Social Media
For lightweight social publishing.
A social publishing system for planning, scheduling, analyzing, and responding across multiple channels.
- Best for
- Social publishing · Content calendars
- From
- Free plan · Essentials from $5/channel/mo billed yearly
- Platforms
- Web · iOS · Android
PRODUCT OVERVIEW
Buffer in the workflow.
A social publishing system for planning, scheduling, analyzing, and responding across multiple channels.
WORKS WELL FOR
- Social publishing
- Content calendars
- Solo and small teams
CHECK BEFORE CHOOSING
- Cost grows with channel count
- Advanced approvals require Team
- Campaign analytics remain limited
ROLE CONTEXT / REVIEWED ROUTES
Continue with the role decision
Open a role dossier when this tool owns a concrete workflow boundary in the work you are planning.
Buffer owns the scheduled publishing record and channel response evidence that a community manager uses to coordinate an approved community voice.
Open the reviewed routePRODUCT DETAILS
Product images and feature notes.
Plans and prices.
Checked 2026-07-30. Confirm regional price, taxes, billing, and seat terms before purchase.
Report a price or product changeFree
Freeno subscription
Up to 3 channels; 10 scheduled posts per channel
- Social publishing
- Brand and social content
- Billing model
- Per channel
- Price region
- Official public price · checkout market not guaranteed
Essentials · 1 channel
Tool Atlas plan$5per month
$60 billed yearly; additional channels priced separately
- Social publishing
- Brand and social content
- AI ideation
- Billing model
- Per channel
- Price region
- Official public price · checkout market not guaranteed
CHOOSE BUFFER WHEN
- Simple publishing workflow
- Transparent per-channel pricing
- Built-in AI assistant and API
CHECK BEFORE CHOOSING
- Cost grows with channel count
- Advanced approvals require Team
- Campaign analytics remain limited
ALTERNATIVES
GammaPresentations